谷歌宣布推出其全新的 “谷歌廣告
碳足跡” 報(bào)告，旨在讓廣告商能夠衡量和管理其廣告活動(dòng)的
碳排放情況。據(jù)谷歌稱，這些報(bào)告將提供涵蓋范圍1、范圍2和范圍3排放數(shù)據(jù)的詳細(xì)分類，且報(bào)告遵循《溫室氣體核算體系》以及 “廣告凈零全球媒體可持續(xù)發(fā)展框架” 。
英文原文如下：
Google to Provide Advertisers with Carbon Footprint Data for Ads
Google announced the launch of its new Carbon Footprint for Google Advertising reports, aimed at enabling advertisers to measure and manage the carbon emissions of their advertising activities.According to Google, the reports will provide detailed breakouts of emissions data across Scopes 1, 2 and 3 data, with reports in accordance with the Greenhouse Gas Protocol and the Ad Net Zero Global Media Sustainability Framework.
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